The people, places and events that make up campus life at an educational institution provide for a wealth of immersive experience increasingly unparalleled in a digital-first world. Gorgeous scenery, ecstatic students, a nonstop buzz of activity… if you’re aspiring to attend a school, the palpable sense of belonging and opportunity you feel during a campus tour is often one of the most convincing selling points.
But before that campus tour, plenty of preliminary research has to happen; most of it online, trawling pages and pages of links that, while often useful, fail to communicate the essence of the collegiate experience. So, what do typical chatbots offer up when prospective students have questions about campus life?
Links. Just more links, requiring more reading and searching, to find more links.
For all the polished videos, student-generated content, and social media singing the praises of your institution in all manner of shape and color, the question & answer experience is devoid of this vibrancy. At skilly, we felt this was an unfair representation, and we decided to fix it.
The Rich Media Shelf For Skilly Conversations
Now, when anyone asks your skilly a question that could be more effectively answered by video or social content, skilly presents it. Not as a link out to the content, but right inline with the conversation as a direct answer.
With a handcrafted approach to content inclusion, all your most relevant social posts across Instagram and TikTok, and all your illustrious videos across YouTube and Vimeo, now provide answers that feel more like a digital campus tour, and less like a research paper.
Of course, this isn’t simply a matter of aesthetics. Rich media has proven time and again to be significantly more engaging than raw text, and a recent study of AI chat conversations implies that multimedia-bolstered conversations run 84% longer, with roughly 32% more next-day retention.
And it’s not just the delivery format that makes this media more engaging. Posts from students and faculty that your social media team has shared can appear in skilly responses; this user-generated content is often seen as more trustworthy, and in one industry study was found to increase conversions by 6.7x.
You’ll begin seeing all these rich artifacts and their performance metrics in your skilly dashboard soon. Curious about getting the most from your multimedia and social content? Talk to the skilly team and we’ll guide you to richer conversations.